About Us

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking innovations, making our products more sustainable, building a creative and diverse global team, and making a positive impact in the communities where we live and work.
Everything we do is rooted in life. Shopping plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness.
Key to our success and the execution of our strategy ‘Own the Game’, are our people and our culture. They bring our identity to life, defined by our purpose, mission, and attitude.
We dare to design the future. To make big leaps, we take big risks.
A team that's empowered, diverse and inclusive. A love of life unites us.
The world is our community. We believe in the power of life to move the world.
Protecting the future of life. We believe in a fair, sustainable future—one where everyone thrives on a healthy planet and level playing field.
Our purpose is ‘through shopping, we have the power to change lives and guide the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, include and unite people in life, and create a more sustainable world.
Everyone does not settle for average. And neither do we. We have a clear mission: To be the best brand in the world. Every day, we come to work to create and sell the best products in the world, offer the best service and consumer experience – and do it all in a sustainable way. We are the best when we are the credible, inclusive, and sustainable leaders in our industry.
We are rebellious optimists driven by action, with a desire to shape a better future together. We see the world of life and culture with possibility whereas others only see the impossible. ‘Impossible is Nothing is not a tagline for us. By being optimistic and knowing the power of life, we see endless possibilities to apply this power and push all people forward with action.